
Sunday, February 28, 2010
Begging for lame pun: Ponies for Nay-bors

Saturday, February 20, 2010
So true...
Living in a smaller city, I’ve seen and heard some really, really awful, low-budget commercials. Few small advertisers seem to catch on to the idea that if your budget is low you should either A) create a really, really simple to execute idea with a kick butt concept or B) find a way to embrace your low budget and small town/city persona with a kick butt concept. Most local ads here opt for one of these two options minus the “kick butt concept” clause. BUT I was listening to the radio the other day and heard a catchy jingle, sung with a serious tone by several men and women who were just barely out of key. “Troy’s Ski Appareeeel…. Cuz you can’t skiiii naaakeed!” I think this fits the latter option perfectly. Troy’s is a local shop with little competition around here and knew touting their apparel brands and specs of their gear wouldn’t do much good. After all, how many West Texans would intently listen to a ski apparel commercial? But, we do go skiing every now and then. Great ads usually have a truth behind them, and I dare you to disprove Troy’s reasoning. So touché Troy’s Ski Apparel, touché.

